Applying AI & Machine Learning to

Media & Advertising

June 8, 2023

Archi Mitra

Sr. Director of Machine Learning at BuzzFeed Inc

Archi is the head of ML at BuzzFeed and leads cross-functional ML teams driving Gen AI and Personalization efforts across all BuzzFeed brands. He combines with deep tech experience in Search, RecSys, Computer Vision & MLOps + ability built consensus and rally large disparate groups of people towards delivering compelling internet scale user products. Prior to BuzzFeed, he led Search & Recs and Computer Vision teams at Wayfair and researched Ethical AI systems at Northeastern University CCIS lab. While not at musing about neural network architectures, he likes to wonder about cosmology, astronomy and space.

WATCH LIVE: JUNE 8 @ 12:05PM – 12:35PM ET

Operationalizing Gen AI at BuzzFeed

Gen AI is poised to redefine many industries – media or content very much the first to be disrupted given its clear content creation capability. In this talk we will share strategies, tactics and learnings of how we have operationalized Gen AI at BuzzFeed with the aim to led the disruption rather than being disrupted by it.