Applying AI & Machine Learning to
Media & Advertising
June 8, 2023
Marc Fridson
Director of Data Science and Data Engineering at TMB (Trusted Media Brands)
Marc oversees all of Trusted Media Brand’s Data Infrastructure, as well as the company’s Data Engineering and Data Science functions. He has a wealth of experience as both a Data Science Leader and individual Data Scientist in the Media and Entertainment space with prior stops at Sony Music Entertainment and Carnival Cruise Lines. The projects he and his teams have delivered span all functional aspects of these businesses, which has included projects focused on content creation, programmatic and direct advertising inventory optimization, improving acquisition rates across all digital source types and maximizing visitor session length.
WATCH LIVE: JUNE 8 @ 10:15AM – 10:45AM ET
How Trusted Media Brands used ML to Integrate User-generated Content from its Acquisition of Jukin Media
Back in August 2021, Trusted Media Brands, a publisher previously known as Reader’s Digest with over 100 years of history, acquired Jukin Media a social video company that identified viral videos that it licensed and promoted across social media platforms and streaming tv channels. This acquisition transformed Trusted Media Brands from a print/digital publisher into a multi-platform media company with a large amount text and video content at its disposal. Machine Learning and Artificial Intelligence has been essential to executing one of the fastest integrations of its kind in the Media & Advertising industry.