Program Director, AI & Neuroscience in Media Entertainment Technology Center at USC
Yves is an AI researcher and the director of the “AI & Neuroscience in Media” Project at USC’s Entertainment Technology Center (ETC), where his team is researching new methods and applications drawn from AI and neuroscience for the media and entertainment industry. ETC is the premier technical research organization focused on entertainment. It is funded by all 5 Hollywood studios as well as large technology companies such as Microsoft, Verizon, Cisco, and Amazon Studios. Yves’ focus is on applying frontier AI tools to solve large problems in the development and marketing of media content. In addition, he is the co-chair of SMPTE’s Joint Task Force on Artificial Intelligence Standards in Media, where he helps drive the standardization of AI methods throughout the media industry. Yves is also the founder and CEO of Corto, an AI startup developing computational tools to help media makers and marketers understand stories as algorithms and use deep audience data to optimize their distribution across all formats including film, TV, and advertising. Corto is in Private Beta with a handful of studios and advertising agencies, and is already actively used to develop studio-scale film, TV and branded content. He is based in Los Angeles.
WATCH LIVE: September 22 @ 4:10PM – 4:30PM ET
Every year, 30% of all media spend on making and marketing content is wasted. In North America alone, that’s $81 billion. A team of USC researchers has been working since 2016 to solve this problem using frontier AI technology, with funding from all 5 studios as well as tech companies such as Microsoft, Cisco, and Verizon. Four years later, they are releasing their findings, methods, stories, and use cases, and presenting exclusively the application they’ve built that, in just 6 months of Beta release, has been used to develop and market over $1.6 billion in media content across film, TV, and advertising.